Marketing Concepts - 1469 Words

LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing †¢ Production concept †¢ Product concept †¢ Selling concept †¢ Marketing concept †¢ Societal marketing concept †¢ Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: â€Å"It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.† EXPLANATION: This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and†¦show more content†¦This helps in improving the image of the company. This concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors Additionally, it holds that this all must be done in a way that maintains and improves consumer’s and the society’s well-being. EXAMPLE: Company known for following the societal marketing concept: Johnson Johnson THE HOLISTIC MARKETING CONCEPT: KOTLER DEFINITION: â€Å"The Holistic Marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. It is thus an approach that attempts to recognize and reconcile the scope and complexities of marketing activities.† EXPLANATION: In the new marketing environment, companies wonder how to operate compete. Marketers in the current age are increasingly recognizing the need to have a more complete cohesive approach that goes beyond traditional application of marketing concepts. This concept is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and inter-dependencies. Holistic Marketing recognizes that â€Å"everything matters† with marketing - and that a broad integratedShow MoreRelatedMarketing Concept Of Marketing Concepts1131 Words   |  5 Pages Marketing is about connecting the value of a product, service or brand to customers or consumer for the resolve of encouraging or selling that product, service, or brand. The concepts of Marketing are: Production concept, Product concept, selling concept, Marketing concept and Societal Marketing concept. Production concept: Production concept deals with production. Customer wants that product which is widely available and has a less price. Product concept: Production concept believes in customersRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreThe Concepts Of Marketing And Marketing3747 Words   |  15 PagesMarketing deals with people s emotions and feelings, it also includes knowledge about the buyer’s psychology, his motives, attitudes, as well as influences of his family, groups of friends, and culture. To increase advertisements persuasiveness, advertisers can use various means, such as the theory of cognitive dissonance The elements of the marketing process are referred to as a set of controllable tools that the firm blends to produce the response it wants in the target market The marketing processRead MoreMarketing Concept804 Words   |  4 PagesMSc. in Marketing Università © Paris 1-Panthà ©on-Sorbonne EXCERCISE PRINCIPLES OF MARKETING VATC/IAE – Broward Program Term: Winter 2012 HCMC 2012 ------------------------------------------------- CHAPTER 1 ------------------------------------------------- MARKETING’S VALUE TO CONSUMERS, FIRMS, AND SOCIETY PART 1: TRUE OR FALSE 1. Marketing is important to every consumer Answer: 2. Marketing and Selling are basically synonymous terms. Answer: 3. The marketing conceptRead MoreMarketing Concepts2095 Words   |  9 PagesMarketing Concepts MAR110 Study Period 4, 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report â€Å"Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?† EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement â€Å"Marketing is just selling with a posh name...† it also aims to illustrate the marketing concept, which refers to the second half of the statement â€Å" .....What’s all this about the marketing concept†Read MoreMarketing Concept3158 Words   |  13 PagesMarketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market, customer needs, integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory, focuses on existing products, and calls for heavy sellingRead MoreMarketing Theory And Marketing Concepts1469 Words   |  6 Pagessort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual ways. TheyRead MoreMarketing : The Holistic Marketing Concept1392 Words   |  6 Pages Prior to this class, although I have some experience in a marketing type role, I thought of marketing as the process that was activated post product development and the vehicle to product/service promotion and advertisement to the marketplace. Through this class, I have a greater understanding of marketing, and realize promotion and advertisement is just a fraction of it, and has much more depth. Marketing begins at the beginning, and is integrated through to the end of the life cycle. It hasRead MoreMarketing Concept Report : Marketing Essay1392 Words   |  6 PagesMarketing Concept Report The world today has become a global village, and this has necessitated better marketing strategies to ensure the success of any business. Marketing has become very dynamic with many plans that are all designed to ensure a business survives in its market in this day of fierce competition. The markets have become a place of change or die, and that is why there are so many strategies such as segmentation, customer satisfaction, and consumer relationship management among other

Crazy Eddie Case - 1455 Words

crazy eddiCase 1.8 Crazy Eddie, Inc. Term A2/Spring 2013 March 19, 2013 Table of Contents Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 Facts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Analysis and Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Issues 1. Compute key ratios and other financial measures for Crazy Eddie during the period 1984-1987. Identify and briefly explain the red flags in Crazy Eddie’s financial statements that suggested the firm possess a higher-than-normal level of audit risk. 2. Identify specific audit procedures that might have led to the detection of the following accounting irregularities perpetrated by Crazy Eddie personnel: (a) the falsification of inventory count sheets,†¦show more content†¦| | Assets | 36,569 | 65,528 | 126,950 | 294,858 | Margin | 27% | 48% | 48% | 84% | | | | | | Selling General and Administrative Expense | 22,560 | 20,508 | 42,975 | 61,341 | Margin | 16% | 15% | 16% | 17% | | | | | | Income before Taxes | 7,975 | 13,163 | 27,312 | 21,097 | Margin | 6% | 10% | 10% | 6% | | | | | | Property plant and Equipment | 1,845 | 3,696 | 7,172 | 26,401 | Margin | 1% | 3% | 3% | 7% | | | | | | Long-term Debt | | | | 80,975 | Margin | | | | 59% | | | | | | Equity | 6,224 | 23,861 | 42,621 | 93,260 | Margin | 5% | 18% | 16% | 26% | | | | | | Net Operating Cash flow | 28,095 | 12,390 | 24,922 | 18,927 | Margin | 20% | 9% | 10% | 5% | | | | | | Net Income (Cash flow) | 3,773 | 5,829 | 13,244 | 10,596 | Margin | 3% | 4% | 5% | 3% | | 1984 | 1985 | 1986 | 1987 | Debt to Equity | 0.00% | 0.00% | 0.00% | 86.80% | Operating Profit Margin | 20% | 9% | 10% | 5% | Equity /Total Assets | 17%Show MoreRelatedcrazy Eddie fraud case1875 Words   |  8 Pagesï » ¿Crazy Eddie, Inc. financial fraud case Crazy Eddie was an American retail store chain run by the Antar family, which was established as a private company in 1969 in Brooklyn, New York by businessmen Eddie and Sam M. Antar. The fraud at Crazy Eddie was one of the longest running in modern times, lasting from 1969 to 1987. Crazy Eddie became a known symbol for corporate fraud in its time, but has since been eclipsed by the Enron, Worldcom and Bernie Madoff accounting scandals. Commencement of fraudRead MoreThe Case Study Analyzes Crazy Eddie2010 Words   |  9 PagesThe case study analyzes Crazy Eddie. Crazy Eddie was convicted of white collar crime through fraud triangle. Crazy Eddie involved in fraud through incentives, opportunity and rationalization. Crazy Eddie reported lacking rationalization but confirmed that incentives and opportunity were working. The company also reported lacking morality and excuses. Crazy Eddie executed its business without taking into account moral implications of doing business. Crazy Eddie illegally adjusted returns to avoidRead MoreCrazy Eddie Case1147 Words   |  5 PagesKatherine Bokovsky Wai Shan Leung Auditing – Crazy Eddie Case The main critical issue in the Crazy Eddie case is the incompetence and lack of professional skepticism of the company’s audit team and their inability to successfully comply with the standards of GAAS. The auditors failed to exercise the fundamentals of the substantive audit plan which would have uncovered at least some of the fraud. Furthermore, this inability and lack of knowledge on how to properly execute an audit threatenedRead MoreCase 1.8 Crazy Eddie1074 Words   |  5 PagesCrazy Eddie, Inc. Question 1 Key ratios and other financial measures: |Pro Forma Balance Sheet Ratio |1984 |1985 |1986 |1987 | | |Account Receivable |7.12% |4.18% |1.77% |3.68% | | |Merchandise Inventories |63.83% |40.51% |47.16% |36.99% | | |Account Payable Read MoreCrazy Eddie Case Analysis Essay722 Words   |  3 PagesIn Crazy Eddie Case, a former CPA, Sam E. Antar, was a key individual who helped Eddie Antar mastermind one of the largest securities frauds uncovered during the 1980s. Sam admitted that he had no empathy whatsoever for investors because he never concerned about morality or the suffering of those victims. Next I’ll analysis Crazy Eddie Case from ethical perspective and use Ethical Decision Making Model to evaluate Sam’s possible behaviors. 1. Frame the ethical issue: Should Sam join his cousinRead MoreThe Public Perception Of A Company1994 Words   |  8 PagesMany cases of fraud begin when there is an image to keep up. The public perception of a company is important, especially when said company is publicly traded. When something within the company goes wrong, and the good image is threatened, that is often when the fraud comes into play. They attempt to cover up the problem by inflating revenues, evading taxes, or showing misleading information on their financial statements. Although Crazy Eddie, an electronic retail business in the 70-80’s, did employRead MoreGeneral Information Essay2156 Words   |  9 PagesACC 476/726 – Auditing Discussion Case Questions Fall 2004 General Information The audit discussion cases are real-world examples of problems that auditors face in practice. Each individual case is brief, and every member of the class should read the case prior to class and come prepared to participate in class discussion. Instead of the questions in the casebook, we will discuss specific issues related to the topic currently being discussed in class. The questions can usually be answeredRead MoreCrazy Eddie, Inc1040 Words   |  5 Pages2009 Crazy Eddie, Inc. Crazy Eddie Inc. was a retail consumer electronics store in New York City. By 1987, Crazy Eddie Inc. had 43 retail outlets, sales exceeding $350million, and outstanding stock with a collective market value of $600 million. Doubling in the four-year period from 1981 to 1984, sales in the consumer electronics industry exploded. Eddie Antar, the owner of the Crazy Eddie, Inc. converted his stores into consumer electronics supermarkets. Antar stocked the shelves of Crazy EddiesRead More1.8 Crazy Eddie, Inc. Essay1381 Words   |  6 Pages1) The following table provides key financial ratios for Crazy Eddie during the period 1984-1987: | |1987 |1986 |1985 |1984 | |Current Ratio |2.41 |1.4 |1.56 |0.93 | |Quick Ratio |1.4 |0.6 |0.77 |0.15 | |Debt Ratio |0.68 |0.66 |0.64 |0.83 | |Debt-to-Equity |2.16 Read More10 key ratio1411 Words   |  6 Pagesattestation services for banking, insurance, and other regulated industries would be discrediting the profession if they used restricted clauses in engagement letters. Crazy Eddie 1. Compute key ratios and other financial measures for Crazy Eddie during the period 1984-1987. Identify and briefly explain the red flags in Crazy Eddie s financial statements that suggested the firm posted a higher-than-normal level of audit risk. Current Ratio (1987-84): 2.41, 1.40, 1.56, 0.93 Quick Ratio (1987-84):

Microbiology Clinical Microbiology Procedures

Question: Discuss about the Microbiology of Clinical Microbiology Procedures. Answer: 1. As per Grams stain analysis, the obtained sputum specimen is of acceptable quality to provide clinically relevant data because it was successfully cultured in agar medium with less contamination and isolated bacterial colonies in culture. The obtained Gram stain results are clearly visible in shape with specific identification either as Gram-positive or Gram-negative bacteria. Therefore, provided sputum is suitable to provide proper clinical information (Black, 2008). 2. As per the Grams stain and colony morphologies studied in culture the suspected organism causing pneumonia is Streptococcus pneumoniae because the maximum obtained bacteria (25 per oil immersion field) is gram-positive with lancet-shaped diplococci and short-chain cocci morphology that is similar to the morphology of Streptococcus pneumoniae (Garcia, 2010). 3. The Alpha-hemolysis due to the presence of S.pneumoniae leads to the greening of the medium. Alpha hemolysis occurs due to oxidation of haemoglobin to green methemoglobin in the presence of hydrogen peroxide that is produced by the bacterium. This leads to the formation of green colour or greening of culture medium. 4. Viridian streptococci and Streptococcus anginosus are some other non-pathogenic organisms that are observed to be present in this type of specimen and causes alpha-hemolysis. These microorganisms show the capacity to undergo alpha-hemolysis in culture medium (Garcia, 2010). Bile Solubility test Bile solubility test is performed to discriminate S.pneumoniae from other alpha-hemolytic bacteria because S.pneumoniae gets dissolved in the presence of bile whereas other hemolytic streptococci show resistance. This test leads to lysis of S.pneumoniae when 2-10% bile salts are applied to colonies of this organism whereas other organisms show resistance to these bile salts and survive. Optochin Sensitivity test This test also works an identification test for S.pneumoniae because in the presence of optochin this alpha-hemolytic bacteria shows sensitivity. The other alpha-hemolytic streptococci except S.pneumoniae are optochin resistant. The optochin is a chemical used in this test; the S.pneumoniae shows sensitivity to this chemical whereas other organisms are optochin resistant. Therefore, S.pneumoniae shows susceptibility to optochin whereas other organisms don't show any susceptibility (Garcia, 2010). No, the patient is not suffering from polymicrobial pneumonia or any other disease because the blood and urine culture were negative. The other microorganisms are in a very low quantity that can be due to other infections or contaminations. Antimicrobial susceptibility test should be performed to confirm the presence of S.pneumoniae in the sputum. For performing this test penicillin can be used as an antimicrobial agent that shows antibiotic activity against streptococci and staphylococci (Black, 2008). The S.pneumoniae consists polysaccharide capsule that shows effectiveness to evade the defence mechanism of the host cell. This capsule completely covers the cell under unfavourable conditions as well as performs a major role in virulence (Black, 2008). The preventative measures for S.pneumoniae includes: - Quit smoking Rest Exercise Proper medication Good hygienic environment Immunization Antibiotics Super pat Diet and behavioural modifications (Garcia, 2010) The symptoms almost confirmed the presence of pneumonia in this patients case but the blood and urine test were performed to analyse the spread of organism and severity of infection throughout the patients body. References Garcia, L. S. (Ed.). (2010).Clinical microbiology procedures handbook. American Society for Microbiology Press. Black, J. G. (2008).Microbiology: principles and explorations. John Wiley Sons.

The English Civil War free essay sample

A study of the years 1644-1645 during the English Civil War when Parliament was in crisis. The paper asks how Parliament recovered the situation during 1645, and whether the King could have still have won the Civil War in this period. An examination of the military position of both sides of the English Civil War at the end of 1644, an assessment of the strategies of both sides such as they were, and an appraisal of the measures taken during 1645. The paper shows how the formation of the New Model Army, and the impact of Naseby were two crucial elements which turned the war in Parliaments favor, with the third being a refocusing of Parliaments efforts towards a win the war policy. Might it therefore be said that the military outcome of the war remained in the balance until the campaigns of 1644 and not 1645 The answer is probably not. Despite the fact that the North had been lost through Ruperts defeat and the subsequent departure for the Continent of Newcastle, the only one of Charles appointed grandees to achieve any real measure of success, Parliament failed to follow up any advantage it had gained. We will write a custom essay sample on The English Civil War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Crucially, Parliament had no overall strategy which they all could follow and the three armies split up immediately after the battle, each pursuing its own aims. The Scots marched to besiege Newcastle, Thomas Fairfax stayed in his home county of Yorkshire while Manchester, commander of the Eastern Association forces, returned home and did as little as possible (Davies). For the royalists, while Marston Moor had been a severe blow, the defeat had been a setback and certainly not the end of their cause.

Free Essays on Bell Hooks

Education is supposed to be the uplifting of your mind, but nowadays education has become the stripping of culture and identity. Most people don’t like to talk about social issues such as racism, and sexism because they are admitting that these issues still exist. The same goes for education in the classroom. Most teachers avoid talking about anything hat has to do with race or sex because they worry about being politically in correct. The story â€Å"Pedagogy and Political Commitment: A Comment† by bell hooks talks about the struggle that she went through trying to teach students about racism, sexism, and domination. Most minorities view education as a way to bridge the communication gaps between whites and themselves but others see education as a way to lose yourself. The author took it back to slavery the way the learned to live she writes â€Å"From slavery to the present, education has been revered in black communities, yet it has also been suspect.† In those days blacks were divided due to their education. Educated blacks felt better than the uneducated blacks, and it seemed the more they learned from the white man, the they would develop the ways of white-life. White-life being the way whites are brought up to live their lives. However uneducated blacks still encouraged their children to go out and get an education to better their life, but in the process not to lose sight of their heritage and the background they come from. Hooks talks about the her transition between a school full of mostly black people to a school were it was mostly white. Hooks expresses her thoughts on page 78 â€Å"At the white school, we were no longer people with a history, a culture. We did not exist as anything other than primitives and slaves.† Because of this some blacks do not want to attend school because they are afraid of people making fun of them. White people see them as outsiders, people who might take their spot in the social str... Free Essays on Bell Hooks Free Essays on Bell Hooks Education is supposed to be the uplifting of your mind, but nowadays education has become the stripping of culture and identity. Most people don’t like to talk about social issues such as racism, and sexism because they are admitting that these issues still exist. The same goes for education in the classroom. Most teachers avoid talking about anything hat has to do with race or sex because they worry about being politically in correct. The story â€Å"Pedagogy and Political Commitment: A Comment† by bell hooks talks about the struggle that she went through trying to teach students about racism, sexism, and domination. Most minorities view education as a way to bridge the communication gaps between whites and themselves but others see education as a way to lose yourself. The author took it back to slavery the way the learned to live she writes â€Å"From slavery to the present, education has been revered in black communities, yet it has also been suspect.† In those days blacks were divided due to their education. Educated blacks felt better than the uneducated blacks, and it seemed the more they learned from the white man, the they would develop the ways of white-life. White-life being the way whites are brought up to live their lives. However uneducated blacks still encouraged their children to go out and get an education to better their life, but in the process not to lose sight of their heritage and the background they come from. Hooks talks about the her transition between a school full of mostly black people to a school were it was mostly white. Hooks expresses her thoughts on page 78 â€Å"At the white school, we were no longer people with a history, a culture. We did not exist as anything other than primitives and slaves.† Because of this some blacks do not want to attend school because they are afraid of people making fun of them. White people see them as outsiders, people who might take their spot in the social str...

The eNotes Blog The Secret Literary Lives of the eNotes Staff What Were ReadingNow

The Secret Literary Lives of the Staff What Were ReadingNow They have dedicated their days to making Hamlet survivable. To making calculus doable and those funky little greek letter things decipherable. They maintain the complex virtual temple of learning that is the website. What is this pantheon, you ask? Who are these noble masters of learning, these repositories of wisdom and knowledge? This is the staff. And they are reading only great literature, all the time. Okay. Some of them are reading great literature all of the time. Some of the time. A couple of us. Once in a while. Meet the staff. Natalie,  Editor Mrs. Bridge and Mr. Bridge (Evan S. Connell) I just finished reading Mrs. Bridge and Mr. Bridge by Evan S. Connell. The two books are a study of a husband and wife living in Kansas City in the 1930s. The chapters could stand alone as short stories or serve as snapshots of the characters values and points of view. You realize that its the small moments that really define who we are. I both frowned upon these characters and sympathized with them. Their existence is limited and, at times, rather shallow. The writing, however, is marvelous and subtle. Its also fascinating to compare these two characters and see how they complement one another as a couple. Heather,  Customer Service/HR Supervisor East of Eden (John Steinbeck) I am currently working through Steinbecks East of Eden because I feel the need to keep that classic lit and cred in check. Aaaaaand the last book I read was Fifty Shades of Grey. I did, however, read it before seeing the movie. Wait no. I totally did not see the movie! Okay, yes maybe I did see the movie too. #keepingitreal Samantha,  Marketing Manager The Adventures of Sherlock Holmes (Sir Arthur Conan Doyle) So, Im in love with every modern iteration of Sherlock Holmes: Sherlock Holmes with Robert Downey Jr., BBCs Sherlock, and of course Disneys The Great Mouse Detective. I thought it tragic that I, being an employee of , hadnt given the original iteration a solid go. Nancy Drew and Hercule Poirot were pretty instrumental in my adolescent-reading years (and goldfish names), and Im pretty excited to properly add Holmes to my list of favorite literary detectives. Also, I can now visualize some sort of audaciously handsome and arrogant combination of Benedict Cumberbatch and Robert Downey Jr., which is more than okay. Scott,  Managing Editor Cinema Raw (Kurt Lancaster) I wish I could say this was a book about ‘70s-era creature-feature exploitation movies, but its really just a primer on how to get the best footage out of your raw shooting video camera. If you know what that means, then you already own the book, have suffered sufficiently, and deserve a treat. For everyone else: nothing to see here; move on down to Nicks suggestion. Nick T.,  Math Intern Frozen (the comic book) and Mass Effect: Revelation I refuse to let it go. Just when you thought last year’s craze was finally over, I present to you the Frozen comic book! While shopping at Midtown Comics in NYC I saw this comic while in line to check out. And for the first time in forever I made a spontaneous purchase. There is no new content in this story- it’s the movie adaptation. But whenever I want to build a snowman, all I have to do is open the pages and get lost in the story. Sometimes while working I get stressed, but my love for this comic is an open door that can thaw my frozen heart. I have also been reading Mass Effect: Revelation, a book based on the video game trilogy. Last fall I took a break from the other games I usually play (LoL, hearthstone) and I completely immersed myself in the Mass Effect games. Besides being fun and action packed, these games have an amazing story and really developed characters. I fell in love the entire Mass Effect universe, so I decided to go beyond the games and purchase the books. The book I am currently reading goes over the events prior to the first game, so I know pretty much how it will end, but I am still loving it anyway. It is a solid sci-fi novel, but I dont know if someone who has not played the games would enjoy the book as much as I am. Brad, Co-Founder Dead Wake: The Last Crossing of the Lusitania (Erik Larson) Im reading Erik Larsons latest book, Dead Wake: The Last Crossing of the Lusitania. Im a big fan of narrative history, and thought his two previous books, Devil in the White City, and In the Garden of Beasts, were outstanding. This newest one is no exception. Hes a meticulous researcher, and brings historical events to life through vivid descriptions of the people who shaped them. This is a tragic story of the many souls who lost their lives on the Lusitania, but also of human heroism. Alex,  Co-Founder Perfidia (James Ellroy) I am reading Perfidia by James Ellroy. I recently went on a crazy Ellroy tear and read five of his books in the last month or two. I loved watching his style develop from pretty straight-forward noir to something chopped up, stripped of anything superfluous, and pure plot after plot. So far Perfidia doesnt rate with his best, which is probably American Tabloid, but Im hoping it will pick up, dust off the cliches, and go for the jugular. Katie, Editorial Intern All the Light We Cannot See  (Anthony Doerr) As an English major, it’s my job to love reading. I’ve read medieval manuscripts, post-modern poetry, and pretty much everything in between, but this hasn’t stopped me from reading books that fall outside the realm of the â€Å"classics† I’m used to. This past week I dove into this  strikingly beautiful and detail driven novel based on the lives of two children growing up during World War II, Marie-Laure and Werner. Marie-Laure is blind, but her father sees to it that she learns their neighborhood in Paris, and instills in her a true curiosity that cannot be squelched by her disability and the difficulties it brings. Werner, an orphan raised in Germany, is enlisted into the Hitler Youth for his skills in science and engineering. Though these two seem to have nothing in common, their stories converge into something strangely weblike, and as a reader you get the sense you’ve fallen into the trap of a true mastermind with this story. There is a deep, haunting sadness that permeates the pages of this book and it truly sits on the cusp of what is ethereal and what is earthly. 10/10 would recommend. Stephanie, Editorial Intern Toll the Hounds (Steven Erikson) This is book eight of a ten book series called The Malazan Book of the Fallen. Its one of the best series Ive ever read, and that is saying a lot. My boyfriend introduced me to these books when he found out I love fantasy novels, and being able to discuss the series with him as I go along has been so much fun. They are not happy books, but the story is so amazing its totally worth crying like a little girl! Allie,  Editorial Intern Will in the World (Stephen Greenblatt) I am super lucky. Had this been posted at really any other moment in the last two months, I would have had to name some fairly embarrassing urban fantasy titles with even more embarrassing covers. Instead, I get to say I’m reading Will in the World, Stephen Greenblatt’s biography of Shakespeare, and discovering what everyone else discovered ten years ago: it’s really good. Nick C.,  Developer Last Argument of Kings (Joe Abercrombie) and The Machinery of Freedom: Guide to a Radical Capitalism (David D. Friedman) Last Argument of Kings by Joe Abercrombie is the third book in the First Law series. Abercrombie propels the reader into a dark world torn apart by war, politics, petty jealousies and magic. Basically my average Tuesday night. Im a sucker for distinct characters with mixed motives and plots that make me utter just one more chapter in the dark hours of the morning. This more than satiates my appetite for swords and sorcery while I await George R. R. Martins next tome. The Machinery of Freedom: Guide to a Radical Capitalism by David D. Friedman explores the nature of rights, property, and market capitalism as fundamental ideas in a voluntary society. Friedman is a proponent of market anarchism, or the idea that order can arise through voluntary actions and requires no special, fictitious, violent authoritarian entity to enforce. He is also a big nerd who publishes Medieval cookbooks and fantasy novels, so I feel that he and I have a special, spiritual kinship. Nose deep in your own novel? Let us know what youre reading in the comments below!

The role of Theories and Principles in Education for Work - My Essay

The role of Theories and Principles in Education for Work - My Philosophy as a lecturer - Essay Example It therefore aims at achieving comprehensive and general results (Phillips 2009) The scope of philosophy of education Aims and ideals of education philosophy Education evaluates critically the different ideals and aims of education. The various philosophers have propagated these in the different times. They are man making, character building, preparation for adult life, utilization of leisure, training for the international living, achieving national and social integration education for all among others (Phillips 2009). Interpretation of human nature- A philosophical picture of the nature of human is a result of facts that are borrowed from human science with values discussed in the different normative sciences. Educational values- value is a philosophical subject as it is more integral, abstract and universal. Theory of knowledge- There is a relationship between education and knowledge. This is determined by the limits, criteria, source, and the means of knowledge. These fall within the epistemology’s jurisdiction. Relationship existing in education and the different areas of national life and the different components of the education system- Philosophy provides the criteria for deciding relationship of economic system and education, state and education school organization curriculum and management among others (Phillips 2009). ... It also prepares young generation to face challenges of modern time (Phillips 2009) Issue of power, otherness, and democracy The issue of power comes in where the political power provides the policies in education system. The leadership in the institution has also the powers to change the teaching methods applied by an individual lecturer. The issue of otherness is also applicable when finding a civil space for sharing different commonalities of people based on understanding that the people need to learn to live with otherness of others whose of being might be threatening deeply to their own. The issue of democracy is seen where students are seen as a significant group of population in the institution. Lecturers and other staff members are also recognized in the institution (Haynes 2009) Explain the main philosophical thoughts and theories of education Constructivism It is because we tend to construct our own perspective of the world through schema and individual experiences. Radical constructivism by Ernst Von Glaserfeld has been the most influential (Glaserfeld 1995, 2007). The main element in constructivism is that knowledge is not discovered or found but rather it is constructed or made by humans. This have however been interpreted by different groups of constructivists differently. Kant (1959) states that â€Å"But though all of our knowledge begins with experience, it does not follow that it all arises out of experience. For it may well be that even our empirical knowledge is made up of what we receive through impressions and of what our own faculty of knowledge †¦ supplies from itself.† Several issues arise from this: first there is the question of whether it is credible enough to believe that whatever we have